Media Decoder Blog: Comcast Buys Rest of NBC in Early Sale

8:53 p.m. | Updated Comcast gave NBCUniversal a $16.7 billion vote of confidence on Tuesday, agreeing to pay that sum to acquire General Electric’s remaining 49 percent stake in the entertainment company. The deal accelerated a sales process that was expected to take several more years.

Brian Roberts, chief executive of Comcast, said the acquisition, which will be completed by the end of March, underscored a commitment to NBCUniversal and its highly profitable cable channels, expanding theme parks and the resurgent NBC broadcast network.

“We always thought it was a strong possibility that we’d some day own 100 percent,” Mr. Roberts said in a telephone interview.

He added that the rapidly changing television business and the growing necessity of owning content as well as the delivery systems sped up the decision. “It’s been a very smooth couple of years, and the content continues to get more valuable with new revenue streams,” he said.

Comcast also said that NBCUniversal would buy the NBC studios and offices at 30 Rockefeller Center, as well as the CNBC headquarters in Englewood Cliffs, N.J. Those transactions will cost about $1.4 billion.

Mr. Roberts called the 30 Rockefeller Center offices “iconic” and said it would have been “expensive to replicate” studios elsewhere for the “Today” show, “Saturday Night Live,” “Late Night With Jimmy Fallon” and other programs produced there. “We’re proud to be associated with it,” Mr. Roberts said of the building.

With the office space comes naming rights for the building, according to a General Electric spokeswoman. So it is possible that one of New York’s most famous landmarks, with its giant red G.E. sign, could soon be displaying a Comcast sign instead.

When asked about a possible logo swap on the building, owned by Tishman Speyer, Mr. Roberts told CNBC, that is “not something we’re focused on talking about today.” Nevertheless, the sale was visible in a prominent way Tuesday night: the G.E. letters, which have adorned the top of 30 Rock for several decades, were not illuminated for an hour after sunset. But the lights flickered back on later in the evening.

Comcast, with a conservative, low-profile culture, had clashed with the G.E. approach, according to employees and executives in television. Comcast moved NBCUniversal’s executive offices from the 52nd floor to the 51st floor — less opulent space that features smaller executive offices and a cozy communal coffee room instead of General Electric’s lavish executive dining room.

Comcast took control of NBCUniversal in early 2011 by acquiring 51 percent of the media company from General Electric. The structure of the deal gave Comcast the option of buying out G.E. in a three-and-a-half to seven-year time frame. In part because of the clash in corporate cultures, television executives said, both sides were eager to accelerate the sale.

Price was also a factor. Mr. Roberts said he believed the stake would have cost more had Comcast waited. Also, he pointed to the company’s strong fourth-quarter earnings to be released late Tuesday afternoon, which put it in a strong position to complete the sale.

Comcast reported a near record-breaking year with $20 billion in operating cash flow in the fiscal year 2012. In the three months that ended Dec. 31, Comcast’s cash flow increased 7.3 percent to $5.3 billion. Revenue at NBCUniversal grew 4.8 percent to $6 billion.

“We’ve had two years to make the transition and to make the investments that we believe will continue to take off,” Mr. Roberts said.

The transactions with General Electric will be largely financed with $11.4 billion of cash on hand, $4 billion of subsidiary senior unsecured notes to be issued to G.E. and a $2 billion in borrowings.

Even with the investment in NBCUniversal, Comcast said it would increase its dividend by 20 percent to 78 cents a share and buy back $2 billion in stock in 2013.

When it acquired the 51 percent stake two years ago, Comcast committed to paying about $6.5 billion in cash and contributed all of its cable channels, including E! and some regional sports networks, to the newly established NBCUniversal joint venture. Those channels were valued at $7.25 billion.

The transaction made Comcast, the single biggest cable provider in the United States, one of the biggest owners of cable channels, too. NBCUniversal operates the NBC broadcast network, 10 local NBC stations, USA, Bravo, Syfy, E!, MSNBC, CNBC, the NBC Sports Network, Telemundo, Universal Pictures, Universal Studios, and a long list of other media brands.

Mr. Roberts and Michael J. Angelakis, vice chairman and chief financial officer for the Comcast Corporation, led the negotiations that began last year with Jeffrey R. Immelt, chief executive of General Electric, and Keith Sharon, the company’s chief financial officer. JPMorgan Chase, Goldman Sachs, Centerview Partners and CBRE provided financial and strategic advice.

The sale ends a long relationship between General Electric and NBC that goes back before the founding days of television. In 1926, the Radio Corporation of America created the NBC network. General Electric owned R.C.A. until 1930. It regained control of R.C.A., including NBC, in 1986, in a deal worth $6.4 billion at the time.

In a slide show on the company’s “GE Reports” Web site titled “It’s a Wrap: GE, NBC Part Ways, Together They’ve Changed History,” G.E. said the deal with Comcast “caps a historic, centurylong journey for the two companies that gave birth to modern home entertainment.”

Mr. Immelt has said that NBCUniversal did not mesh with G.E.’s core industrial businesses. That became even more apparent when the company became a minority stakeholder with no control over how the business was run, according to a person briefed on G.E.’s thinking who could not discuss private conversations publicly.

“By adding significant new capital to our balanced capital allocation plan, we can accelerate our share buyback plans while investing in growth in our core businesses,” Mr. Immelt said in a statement. He added: “For nearly 30 years, NBC — and later NBCUniversal — has been a great business for G.E. and our investors.”

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India Ink: Lost and Found at the Kumbh Mela

ALLAHABAD, Uttar Pradesh— Most people know the heart-sinking feeling of losing someone in a crowded place. Imagine the feeling of being lost at the largest gathering of humanity in the world, the Kumbh Mela.

It’s a scene so dramatic, and so common, that it’s a theme in many Bollywood movies — families who attend the Kumbh are separated and then reunited decades later.

Pranmati Pandey, a middle-aged woman from Bihar, knows the experience well. The mother of four was separated from her family on Sunday morning in the tide of an estimated 30 million people who gathered for the auspicious bathing day. Late on Sunday night she sat huddled with hundreds of other people, mostly women, who had also been separated from their friends and family.

“I just looked away from my family to give rice to the poor people on the road,” Mrs. Panday said, too exhausted from the day to cry. “When I turned around they were gone.” She wandered around for a few hours before a benevolent stranger took her to the police.

Every 12  years, an enormous pop-up city is erected on a flood plain, where the Ganges, the Yamuna, and the mythical Saraswati rivers merge.  Organizers say up to 80 million people are likely to attend the six-week event.  Though there is not an official estimate of the crowds yet, the police and organizers say that on Feb. 10, the largest bathing day, the number of people separated from their family and friends at the mela rose above 20,000.

To reconnect the huge numbers of missing, scores of police officers, government officials, and nongovernmental workers, like Rajaram Tiwari, are collaborating to assure that the lost will be found. Mr. Tiwari started an organization, Bharat Seva Dal, to find missing people at the Kumbh Mela back in 1947.

Tin Cans to Smartphones

“I came to the Kumbh when I was a teenager,” Mr. Tiwari said. “I saw how many people suffered when they lost their loved ones. So, I decided to start this organization. ”

During the first few Kumbhs he attended, Mr. Tiwari said he walked around with megaphones crafted with tin cans, announcing the names of the missing. Mr. Tiwari, who is in his eighties, said that over the last few decades the government has understood the importance of his service, and eventually gave him more resources.

Now, there are tens of thousands of speakers throughout the gathering, blaring 24-hour announcements with the names and descriptions of the lost. The system is manned by Mr Tiwari’s organization, several other NGOs, and the police.

There is a chaotic order to Mr. Tiwari and his comrades’ lost-and-found command stations, the largest of which is easily identified by a golf cart-sized yellow balloon that floats several hundred feet above it. As people come in, their names and details are written on a slip of paper and broadcast across the Kumbh.

On non-bathing days when the crowds are more manageable, the system works relatively well. But as the masses gathered on Sunday, it teetered on total collapse.

Half naked and soaked pilgrims, who had been separated from their friends and family in the rush to take a dip at the Sangam, swarmed a platform set up by the police on the banks of the river in hopes of finding the missing. Terrified children stood on the platform and screamed for their parents. One little boy, who spotted his father  among the masses, jumped off the stage and crowd-surfed into his arms.

By Sunday night, mountains of paper scraps with names scrawled on them littered the tiny tin-paneled announcement room at Tiwari’s tent. With no system of tracking the missing, many of the names were read once and then discarded.

In hopes of improving the process, police this year tried to utilize mobile internet technology.

“At the last Maha Kumbh in 2001, we were using land line phones and only had one digital camera to take pictures of missing people,” said Alok Sharma, the inspector general of the police in Allahabad.

This Kumbh, Mr. Sharma, 42, said the police are using “WhatsApp,” a smart phone application that sends messages and photos in real time to share information. They’ve also created a digitized photo system of the lost and found people that is available online.

But for Mrs. Panday and the thousands of other frantic people clambering to get the attention of  the police and Mr. Tiwar’s tent for help on Sunday, cell phones mattered little.

No Phone, No Money, No Address

Mrs. Panday is illiterate,  has no money, cell phone or even a phone number to contact her loved ones. So she  relied on her name being called on the loudspeaker. She said she heard it three times but no one had turned up.

The new technologies are supposed to make policing easier and cut back on the time that people are lost from days to hours, Mr. Sharma said. But in many ways, the old-school system of public announcements remains the most effective.

“The crowds are such that they are still not that much into computers and things like that,” said Mr. Sharma, who expected 18,000 police to patrol this year’s festival. “They would just go back to the basics. That is the announcement system.”

 Hundreds of Languages

But, in a country with hundreds of different dialects, making announcements can be difficult.

During one of the bathing days in January, when Mr. Tiwari and his staff did not understand the language of a missing person named Manu, a middle-aged woman from West Bengal, he turned the mic over to her. Scared, Manu only managed to utter a few words in Bengali between sobs.

Luckily for her, a Bengali soldier heard the troubled call and came to the tent to make an announcement on her behalf. Within an hour, a member of her family showed up to claim her.

Overwhelmed with the droves of “lost people” on Sunday, the system of announcements was largely turned over to the missing.  The terrified voices of the old, young children and women reverberated around the Mela, a foreboding warning to stay close to your companions.

Bollywood Reunions

In the early hours of the morning on Monday, Mrs. Panday was still waiting for her family to claim her. A woman sitting nearby let out a shrill shout when she saw her husband. Both in their 70’s, the couple, who had been married for almost six decades, had been separated for hours.

The two made announcements for the other, but in the deafening madness of the Kumbh neither had heard them. As a last resort, the elderly man stopped by Mr. Tiwari’s tent where he reunited with his wife.

Despite the odds, the police and organizers said that in the next few days all of the missing will be reconnected. Well, almost all of them.

Some people who turn up at the tent in the Kumbh are still hoping for the Bollywood story.  A bespectacled man in his forties came to the tent to find his father, whom became a Sadhu 35 years ago.

“I’m not lost,” the man said.  “After attending a Kumbh when I was a child, my father decided to take up the life of a Sadhu and disconnected from the family. I was just hoping this could be the Kumbh I found him.”

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Jayhawks back to winning ways with rout of K-State

LAWRENCE, Kan. (AP) — Bill Self was the first to acknowledge that folks around Kansas had grown spoiled.

It's only natural when one of the marquee programs in college basketball, one built upon iconic names such as James Naismith and Phog Allen, rattles off eight consecutive conference championships and throws in another national title along the way.

So when the Jayhawks scuffled to three straight losses, including an embarrassing defeat at TCU, it seemed as if the world was collapsing around the walls of Allen Fieldhouse.

"I think we just got spoiled, just like everyone around here does, that this can't happen to us," Self said matter-of-factly, "and we just let it happen."

On Monday night, they finally put an end to it.

Ben McLemore scored 30 points on his 20th birthday, Jeff Withey dominated in the paint and the No. 14 Jayhawks routed No. 10 Kansas State 83-62 to forge a tie for first place in the Big 12 between the bitter in-state rivals.

"I think it'll help us down the road, which is obviously the most important," Self said of the morass, which in reality had extended all the way back to the start of conference play. "We still control our own destiny, even though it will be difficult, without question."

One thing the Jayhawks (20-4, 8-3) have to their advantage is two wins over the Wildcats (19-5, 8-3), who had used a four-game winning streak to take over first place.

Rodney McGruder had 20 points and Angel Rodriguez added 17 for the Wildcats on Monday night, but they never seemed to be in the game despite entering the Phog as the higher-ranked team for the first time since Feb. 20, 1982.

The Jayhawks used two big runs in the first half to take a 47-29 lead at the break, and then thwarted every rally that the veteran Wildcats tried to muster down the stretch.

The result has become predictable: Kansas won for the 11th time in the last 12 games between the rivals, and for the 46th time in their last 49 meetings, prompting the student section to chant "This is our state!" once again in the closing minutes.

"Last week is over. We're going to learn from that," Withey said. "We met so many times and we talked about that so many times, and it's not going to happen again."

Most of the Jayhawks' struggles the past two weeks have centered on their offense, which had produced just 13 points in the first half in that loss to TCU last Wednesday night.

That wasn't much of a problem against the Wildcats.

McLemore, Kansas' star freshman, was 9 of 13 from the field and 6 of 10 from 3. Withey had 17 points, 10 boards and five blocked shots. Kevin Young had 13 points and Travis Releford 10.

Even backup guard Naadir Tharpe got into the act with seven points, eight assists and only one turnover, putting an exclamation mark on the quintessential get-right kind of game for Kansas.

"In the game of basketball, or any sport, it's not always who you're playing but when you're playing them," Kansas State coach Bruce Weber said. "They had a very tough week. They probably hung their head for a while. They got their head up. It's always a good remedy to come home."

Young got the Jayhawks off to a fast start with a dunk off a nifty feed from Tharpe, one of six assists he had in the first half. Withey was the recipient of Young's feed on the next trip, and McLemore's 3-pointer from the wing forced the Wildcats to call time out.

It didn't do much to ebb the tide.

Kansas used a 14-3 run to gain control, and then a 12-3 charge fueled by Tharpe and McLemore to take a 40-19 lead with 3:26 remaining in the first half.

Kansas ended up shooting 58.6 percent from the field, and 5 of 10 from beyond the arc, in building a 47-29 halftime advantage. It was the most points the offensively troubled Jayhawks had scored in a half since putting up 53 in the first half against American on Dec. 29.

"We just played as a team," McLemore said. "Went out there and gave it our all. It started on the defensive end. We got some stops and created on the offensive end."

Kansas State drew within 58-43 with 14:04 left, but Withey snuffed out the comeback.

The reigning Big 12 defensive player of the year swatted away a shot by McGruder and, moments later, threw down a massive dunk over Jordan Henriquez — a fellow 7-footer — before finishing off the three-point play. Withey then rejected McGruder at the other end, and Travis Releford had the putback that restored the Jayhawks' 20-point lead at 63-43 with 11:59 to go.

The Jayhawks put the game on cruise control down the stretch, giving Weber — who once followed Self as the man in charge at Illinois — his third loss in three tries against Kansas, and the Wildcats their sixth straight defeat in Lawrence.

Talk about things getting back to normal.

"First of all, losing three in a row is not — I understand it's not forgivable. It's a terrible, terrible deal. But what we're going through is what 99 percent of teams in America go through," Self said. "There's only 1 percent that doesn't go through this kind of stretch. And we're spoiled because it's been a long time since we went through one of these stretches."

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Report Faults Priorities in Breast Cancer Research

Too little of the money the federal government spends on breast cancer research goes toward finding environmental causes of the disease and ways to prevent it, according to a new report from a group of scientists, government officials and patient advocates established by Congress to examine the research.

The report, “Breast Cancer and the Environment — Prioritizing Prevention,” published on Tuesday, focuses on environmental factors, which it defines broadly to include behaviors, like alcohol intake and exercise; exposures to chemicals like pesticides, industrial pollutants, consumer products and drugs; radiation; and social and socioeconomic factors.

The 270-page report notes that scientists have long known that genetic and environmental factors contribute individually and also interact with one another to affect breast cancer risk. Studies of women who have moved from Japan to the United States, for instance, show that their breast cancer risk increases to match that of American women. Their genetics have not changed, so something in the environment must be having an effect. But what? Not much is known about exactly what the environmental factors are or how they affect the breast.

“We know things like radiation might cause breast cancer, but we don’t know much that we can say specifically causes breast cancer in terms of chemicals,” said Michael Gould, a professor of oncology at the University of Wisconsin, Madison, and a co-chairman of the 23-member committee that prepared the report.

At the two federal agencies that spend the most on breast cancer, only about 10 percent of the research in recent years involved environment and prevention. From 2008 to 2010, the National Institutes of Health spent $357 million on environmental and prevention-related research in breast cancer, about 16 percent of all the financing for the disease. From 2006 to 2010, the Department of Defense spent $52.2 million on prevention-oriented research, about 8.6 percent of the money devoted to breast cancer. Those proportions were too low, the group said, though it declined to say what the level should be.

“We’re hedging on that on purpose,” Dr. Gould said. “It wasn’t the role of the committee to suggest how much.”

He added, “We’re saying: ‘We’re not getting the job done. We don’t have the money to get the job done.’ The government will have to figure out what we need.”

Jeanne Rizzo, another member of the committee and a member of the Breast Cancer Fund, an advocacy group, said there was an urgent need to study and regulate chemical exposures and inform the public about potential risks. “We’re extending life with breast cancer, making it a chronic disease, but we’re not preventing it,” she said.

“We have to look at early life exposures, in utero, childhood, puberty, pregnancy and lactation,” Ms. Rizzo said. “Those are the periods when you get set up for breast cancer. How does a pregnant woman protect her child? How do we create policy so that she doesn’t have to be a toxicologist when she goes shopping?”

Michele Forman, a co-chairwoman of the committee and an epidemiologist and professor of nutritional sciences at the University of Texas, Austin, said the group found that breast cancer research at various government agencies was not well coordinated and that it was difficult to determine whether there was duplication of efforts.

She said that it was essential to study how environmental exposures at different times of life affected breast-cancer risk, and that certain animals were good models for human breast cancer and should be used more.

The report is the result of the Breast Cancer and Environmental Research Act, which was passed in 2008 and required the secretary of health and human services to create a committee to study breast cancer research. A third of the members were scientists, a third were from government and a third were from advocacy groups. The advocates, Dr. Forman said, brought a sense of urgency to the group

“People who are not survivors need to have that urgency there,” she said.

Pointing to the vaccine now being offered to girls to prevent cervical cancer, Dr. Forman said, “I look forward to the day when we have an early preventive strategy for breast cancer.”

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Bits: Where the Singles Are: A Dating Guide by ZIP Code

At Trulia, a residential real estate Web site, the analysts are constantly crunching data — home and apartment listings, prices, school ratings, crime rates and other numbers.

With Valentine’s Day coming this week, Jed Kolko, Trulia’s chief economist and head of analytics, decided to sift through household, gender, city and neighborhood data in America. If you’re looking for someone single of the opposite sex, where are your chances best and worst, statistically speaking?

He posted his findings on the Trulia Trends site on Monday.

According to Trulia’s analysis, men living alone most outnumber women living alone in Las Vegas; Honolulu; Palm Bay, Fla.; Gary, Ind.; and San Jose, Calif.

Women most outnumber men in Bethesda, Md.; Washington; Boston; New York; and Raleigh, N.C.

At the broader metropolitan level, Mr. Kolko said in an interview, labor markets are typically the determining factor. Men outnumber women in regions that have a higher proportion of technology, manufacturing and construction jobs. Women outnumber men most in places with more professional services jobs and in bigger cities.

The data sets for many thousands of ZIP codes, Mr. Kolko explained, all came from the 2010 census and were downloaded onto a laptop, then sliced, diced and manipulated using Stata data analysis and statistical software.

The data was massaged a bit. Only people living alone were counted; an earlier survey showed singles prefer to date someone who lives alone. And this time, Mr. Kolko factored out the gay and lesbian population, using the assumption that the share of gay or lesbian singles in neighborhoods would be roughly equal to same-sex couples living in those neighborhoods. (Last year, Mr. Kolko did an analysis of the ZIP code neighborhoods with the highest shares of gays and lesbians.)

Local industries may play a large role in gender populations for cities as a whole. But neighborhoods, Mr. Kolko said, are a more genuine reflection of where people want to live. So for each of the 10 largest metropolitan areas, he calculated the ZIP codes with the highest ratio of men to women, and women to men.

Men, Mr. Kolko observed, tend to settle near downtown or in recently redeveloped neighborhoods like the Waterfront in Boston or Long Island City in New York. Women are more likely to live in residential areas, including the Marina in San Francisco and Queen Anne in Seattle, and neighborhoods that are seen as safe and are more affluent, like the Upper East Side of New York and Upper Connecticut Avenue in Washington.

More women in high-income neighborhoods? Is this another sign of the much-discussed trend of women doing better than men? Mr. Kolko did not push the data that far. “It probably says more about where men and women choose to live in a given city rather than which gender is more successful,” he said.

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IHT Rendezvous: A Different Kind of Labyrinth in the London Underground

LONDON — The artist Mark Wallinger has a few strings to his bow: he spent 10 days in a bear suit in 2004 in the Neue Nationalgalerie in Berlin; he won the Turner Prize in 2007; he enjoyed a few days of media admiration/derision in 2009 when he proposed a 50-meter white horse as a public art project in Ebbsfleet in Kent.

On Thursday, Mr. Wallinger presented his newest work: a commission from the London Underground, for which he has created 270 individual panels — one for every Tube station — showing a labyrinth design in black on white square enamel panels. A small red cross marks a point of entry, and each panel is individually numbered, according to the order used by the winner of the Tube Challenge, an eccentric affair in which people compete to pass through every Tube stop on the network in the shortest possible time. (The current record is 16 hours, 29 minutes and 59 seconds.)

The Underground has long had a tradition of commissioning art. Its headquarters in St. James’s Park boasts reliefs by Henry Moore and Jacob Epstein among others, and its Art on the Underground program has shown admirable eclecticism in its choice of artists for commissioned posters, map brochures and in-station work. Mr. Wallinger’s Labyrinth project is part of Art on the Underground’s celebration, this year, of the Tube’s 150th anniversary.

“Something like 4 million people every day have an opportunity to encounter the art works,” said Tamsin Dillon, the head of Art on the Underground, in a statement marking the official opening of the project.

On the basis of visits, on Friday morning, to 4 of the 10 Tube stations at which the panels were displayed, and the remaining 260 stations will get theirs over the next few months, it seems clear that opportunity is one thing, actual encounters are another.

At Baker Street station (No. 58), my first stop, a friendly Tube employee went to find out where the panel was located and came to look at it with me. It was next to the Marylebone Road exit, near a few public phones. In and out streamed the passengers; no one except the two of us seemed to notice the new artwork. “Nice,” he said cautiously.

Similar indifference pertained at Oxford Circus (no. 60), Victoria (no. 103) and Green Park (no. 232), where a man stood consulting his cell phone right next to the panel without noticing it was there.

While this may be a bit discouraging for Mr. Wallinger and Ms. Dillon, there was something rather nice about seeking out the unobtrusively placed artworks, and a slightly Harry Potter-ish aspect to being the only person who could apparently see them as the rest of the world wandered by. Looking for the panels may not be the journey that Mr. Wallinger had in mind (unlike a maze, the labyrinth allows a straightforward passage between entrance and exit, and presumably symbolizes each passenger’s trajectory), but it’s a pleasant diversion in the hurly-burly of commuting. I see a Labyrinth Challenge coming up.

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Snedeker on the rise with Pebble win

PEBBLE BEACH, Calif. (AP) — Everything about Brandt Snedeker moves at warp speed, including his rapid rise into golf's elite.

He talks so fast that he always seems to be a few words short of a complete sentence. He plays fast, giving his hips a quick swivel to set his position before pulling the trigger. Even his putts go into the hole quickly, most of them struck with purpose instead of hope.

But when he reached the 18th tee box at Pebble Beach, he had to wait for the fairway to clear before taking a victory stroll up one of the prettiest closing holes in golf.

And that was OK with him.

"There's not much better place to be on the planet with a three-shot lead on that tee box," Snedeker said Sunday. "It felt pretty special there."

Indeed, Snedeker is in a special place.

With his 10th consecutive round in the 60s, Snedeker finally had a trophy to show for his astounding start to the 2013 season. He knew the opening seven holes were critical, and he made an eagle and three birdies to build a quick lead. He realized a late birdie would give him a cushion, and he fired at the flag on the par-3 17th to 10 feet below the cup and holed the putt. He closed with a 7-under 65 for a two-shot win over Chris Kirk in the Pebble Beach National Pro-Am.

It was the fifth win of his career, and his fourth in the last 22 months. But it's the last six months that have really turned heads.

He captured the $10 million FedEx Cup prize with a win at the Tour Championship, where he held off the likes of Rory McIlroy, Tiger Woods and Luke Donald going into the final round. He played in his first Ryder Cup. He started this year with a third-place at Kapalua, and runner-up finishes in consecutive weeks to Woods and Phil Mickelson, both of whom had big leads going into the final round.

Go back to the start of the FedEx Cup playoffs last August and Snedeker now has six top 3s in his last nine starts. Since missing the cut at the PGA Championship, he has broken par in 33 out of 37 rounds. No wonder he now is No. 4 in the world, the best ranking of his career.

"Just hard to put into words, to have a stretch of golf like I had the last couple of months," Snedeker said. "Something you dream about. Something you think that you can do, but you don't really know until you actually put it together. And I have.

"I'm really enjoying this, and hopefully can parlay this into the best year of my career."

Snedeker set the tournament record at 19-under 267, one shot better than Mickelson (2007) and Mark O'Meara (1997), who each had a 20-under 268 when Poppy Hills (par 72) was part of the rotation. It has been replaced by Monterey Peninsula, which is a par 70.

Chris Kirk closed with a 66 to finish alone in second, though he was never closer than two shots of the lead on the back nine and finished with a birdie. Kirk finished on 269, a score that would have been good enough to win all but four times at Pebble Beach since this tournament began in 1937.

"We've had a lot of tournaments like that on tour this year where somebody has really just kind of blitzed the field," Kirk said. "I felt like I played well enough to win a golf tournament and came up a little bit short."

Snedeker could have said the same thing — except for Woods at Torrey Pines, and Mickelson going obscenely low to win the Phoenix Open.

He wasn't about to take a back seat to anyone at Pebble Beach.

Snedeker started the final round tied with James Hahn, a 31-year-old rookie from the Bay Area, with Kirk one shot behind. He set the tone early with a 4-iron into the par-5 second hole that was on the edge of the left green. It hit the collar and kicked slightly to the right, rolling toward the pin until it settled 4 feet behind the cup.

"Kind of lucky, but it was a good shot, and to end up where it did was a great way to start the day," he said.

Hahn hit his approach high and pure, and it nearly hit Snedeker's ball before stopping 6 feet away. Hahn missed. Snedeker made. It was like that over the front nine.

Snedeker started to pull away with a 3-wood that came off the edge of the green, ran by the cup and stopped 20 feet away for a two-putt birdie. Then, he holed a 15-foot birdie putt on the seventh and was on his way.

Most impressive about Snedeker this week was bouncing back from bogey. He made five bogeys for the entire week, and four times made birdie on the next hole. On Sunday, his lone mistake was knocking an 18-foot birdie off the green and three-putting for bogey at No. 9.

The answer, like everything else about him, was fast and furious.

He knocked in a 25-foot birdie putt on the 10th, and then holed from 15 feet for birdie on the 12th. Right when it looked as though he would make another bogey on the par-3 12th, he made par from just short of 10 feet.

There's a reason Snedeker led the PGA Tour in putting last year, though it's his driving that has vastly improved. Snedeker studied some statistics last year that showed his odds of hitting the green go way up when he starts in the fairway. And once he's on the green, he's tough to beat.

Hahn, who shot 70 and tied for third, was looking forward to learning something from his debut in the final group, and he saw Snedeker put on a clinic.

"I learned that he is a better guy than he is a golfer. The dude is world class," Hahn said. "He's obviously one of the best, if not the best golfer right now, and possibly for the last year. But how he conducts himself as a person on an off the golf course, that's also world class. He deserved to win today. ... I'm sure if you ask him, it was never a doubt that he was going to win the golf tournament."

Snedeker concurred.

"I definitely didn't want to do anything but win today," he said. "I was out there for one purpose and one purpose only, and I was extremely focused all day. I did a great job of staying patient and I did a great job of playing the golf course the way you're supposed to play it."

And the outcome was just what he expected. The way he has been playing, it shouldn't have been any surprise to anyone.

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Well: Getting the Right Addiction Treatment

“Treatment is not a prerequisite to surviving addiction.” This bold statement opens the treatment chapter in a helpful new book, “Now What? An Insider’s Guide to Addiction and Recovery,” by William Cope Moyers, a man who nonetheless needed “four intense treatment experiences over five years” before he broke free of alcohol and drugs.

As the son of Judith and Bill Moyers, successful parents who watched helplessly during a 15-year pursuit of oblivion through alcohol and drugs, William Moyers said his near-fatal battle with addiction demonstrates that this “illness of the mind, body and spirit” has no respect for status or opportunity.

“My parents raised me to become anything I wanted, but when it came to this chronic incurable illness, I couldn’t get on top of it by myself,” he said in an interview.

He finally emerged from his drug-induced nadir when he gave up “trying to do it my way” and instead listened to professional therapists and assumed responsibility for his behavior. For the last “18 years and four months, one day at a time,” he said, he has lived drug-free.

“Treatment is not the end, it’s the beginning,” he said. “My problem was not drinking or drugs. My problem was learning how to live life without drinking or drugs.”

Mr. Moyers acknowledges that treatment is not a magic bullet. Even after a monthlong stay at a highly reputable treatment center like Hazelden in Center City, Minn., where Mr. Moyers is a vice president of public affairs and community relations, the probability of remaining sober and clean a year later is only about 55 percent.

“Be wary of any program that claims a 100 percent success rate,” Mr. Moyers warned. “There is no such thing.”

“Treatment works to make recovery possible. But recovery is also possible without treatment,” Mr. Moyers said. “There’s no one-size-fits-all approach. What I needed and what worked for me isn’t necessarily what you or your loved one require.”

As with many smokers who must make multiple attempts to quit before finally overcoming an addiction to nicotine, people hooked on alcohol or drugs often must try and try again.

Nor does treatment have as good a chance at succeeding if it is forced upon a person who is not ready to recover. “Treatment does work, but only if the person wants it to,” Mr. Moyers said.

Routes to Success

For those who need a structured program, Mr. Moyers described what to consider to maximize the chances of overcoming addiction to alcohol or drugs.

Most important is to get a thorough assessment before deciding where to go for help. Do you or your loved one meet the criteria for substance dependence? Are there “co-occurring mental illnesses, traumatic or physical disabilities, socioeconomic influences, cultural issues, or family dynamics” that may be complicating the addiction and that can sabotage treatment success?

While most reputable treatment centers do a full assessment before admitting someone, it is important to know if the center or clinic provides the services of professionals who can address any underlying issues revealed by the assessment. For example, if needed, is a psychiatrist or other medical doctor available who could provide therapy and prescribe medication?

Is there a social worker on staff to address challenging family, occupational or other living problems? If a recovering addict goes home to the same problems that precipitated the dependence on alcohol or drugs, the chances of remaining sober or drug-free are greatly reduced.

Is there a program for family members who can participate with the addict in learning the essentials of recovery and how to prepare for the return home once treatment ends?

Finally, does the program offer aftercare and follow-up services? Addiction is now recognized to be a chronic illness that lurks indefinitely within an addict in recovery. As with other chronic ailments, like diabetes or hypertension, lasting control requires hard work and diligence. One slip need not result in a return to abuse, and a good program will help addicts who have completed treatment cope effectively with future challenges to their recovery.

How Families Can Help

“Addiction is a family illness,” Mr. Moyers wrote. Families suffer when someone they love descends into the purgatory of addiction. But contrary to the belief that families should cut off contact with addicts and allow them to reach “rock-bottom” before they can begin recovery, Mr. Moyers said that the bottom is sometimes death.

“It is a dangerous, though popular, misconception that a sick addict can only quit using and start to get well when he ‘hits bottom,’ that is, reaches a point at which he is desperate enough to willingly accept help,” Mr. Moyers wrote.

Rather, he urged families to remain engaged, to keep open the lines of communication and regularly remind the addict of their love and willingness to help if and when help is wanted. But, he added, families must also set firm boundaries — no money, no car, nothing that can be quickly converted into the substance of abuse.

Whether or not the addict ever gets well, Mr. Moyers said, “families have to take care of themselves. They can’t let the addict walk over their lives.”

Sometimes families or friends of an addict decide to do an intervention, confronting the addict with what they see happening and urging the person to seek help, often providing possible therapeutic contacts.

“An intervention can be the key that interrupts the process and enables the addict to recognize the extent of their illness and the need to take responsibility for their behavior,”Mr. Moyers said.

But for an intervention to work, Mr. Moyers said, “the sick person should not be belittled or demeaned.” He also cautioned families to “avoid threats.” He noted that the mind of “the desperate, fearful addict” is subsumed by drugs and alcohol that strip it of logic, empathy and understanding. It “can’t process your threat any better than it can a tearful, emotional plea.”

Resource Network

Mr. Moyer’s book lists nearly two dozen sources of help for addicts and their families. Among them:

Alcoholics Anonymous World Services www.aa.org;

Narcotics Anonymous World Services www.na.org;

Substance Abuse and Mental Health Services Administration treatment finder www.samhsa.gov/treatment/;

Al-Anon Family Groups www.Al-anon.alateen.org;

Nar-Anon Family Groups www.nar-anon.org;

Co-Dependents Anonymous World Fellowship www.coda.org.

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This is the second of two articles on addiction treatment. The first can be found here.

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Media Decoder Blog: NPR Campaign Seeks the Quirky Listener

Are you a sky diving algebra teacher? A Sudoku-playing barista? NPR has a new ad campaign aimed at you.

The pilot campaign, in four cities, is intended to bring new listeners to local public radio stations, and in turn NPR’s national programs, by matching a show to even the quirkiest interests.

The three-month campaign, financed with a $750,000 grant from the Ford Foundation and developed by Baltimore agency Planit, includes billboards, as well as television spots, social media outreach and rail, print and digital ads aimed at adults 25 to 54, with at least some college education. Ads point to a Web site, interestingradio.com, where visitors can take a poll, discover shows and click through to a live stream from a local station.

The ads will run in the Dallas/Fort Worth, San Diego, Indianapolis and Orlando, Fla., markets, chosen because they offer geographic diversity, as well as stations that are strong and growing, said Emma Carrasco, who joined NPR two months ago as chief marketing officer, a new position.

The campaign comes as listenership for “Morning Edition” and “All Things Considered” — NPR’s two top programs and the radio news programs that reach the most people nationwide each week — declined from spring 2011 to spring 2012, the last period for which national ratings are available.

Year-to-year, the cumulative weekday audience for “Morning Edition” declined 5 percent to 12.3 million listeners a week, from 13 million, NPR officials said, citing Arbitron ratings figures, while “All Things Considered” was off 4 percent, to 11.8 million weekly listeners, compared with 12.3 million in spring 2011.

Preliminary fall 2012 estimates showed year-to-year audience increases for those two shows, NPR said, but the figures were for major markets only.

Local public radio stations have undertaken similar efforts in recent years. WQXR’s modest 2011 “Obeythoven” campaign used TV spots to get audiences thinking about New York City classical music radio in a new way. Chicago’s WBEZ this month began a cheeky campaign called “2032 Membership Drive” encouraging audiences to procreate and raise a new generation of listeners.

If NPR’s new ads are deemed successful, NPR will seek additional funds to expand them to more markets, Ms. Carrasco said.

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IHT Rendezvous: Hungry Enough to Eat a Horse?

LONDON — As new revelations emerged in the great horse meat scandal gripping the European food industry, there was no indication it would dim the enthusiasm of Continental foodies for their favorite equine delicacies.

Aldi, a cut-price supermarket chain, was the latest retailer to take action, announcing late on Friday that it had removed spaghetti bolognese and beef lasagne from stores in Britain and Ireland after samples were found to contain up to 100 percent horse meat.

In France, meanwhile, fraud inspectors were attempting to track down the origin of the meat, supplied by Comigel, a French supplier, but possibly originating from as far afield as Romania.

Government officials in Britain, who were on Saturday meeting food retailers for crisis talks, have assured consumers there is nothing intrinsically unsafe about eating horse meat.

But, as my colleagues Stephen Castle and Douglas Dalby write, “Few things divide British eating habits from those of continental Europe as much as a distaste for consuming horse meat.”

In many parts of Europe, from Iceland to Italy, gourmets will happily tuck into horse and proclaim its superiority over the humble beef steak.

France’s C4N news Web site took a poke at the fastidious British by asking unwitting consumers of the contaminated products: “Well, was it good or not?”

Umberto Bacchi, writing at International Business Times of the joy of horse tartare, said the scandal would baffle food lovers in other parts of the world, from Italy to Japan.

“As my father comes from Parma, I have eaten my share of horse meat from an early age,” Mr. Bacchi told his readers. “My late grandmother’s fried horse meatballs were a huge hit with the family.”

He went on to extol the virtues of horse meat as high in iron and often recommended to pregnant women, children and the anemic.

“Above all else, however, it is tasty and tender, particularly when cooked for a short time. Hence, the preference for rare steaks or tartare preparations.”

In Belgium, discerning diners delight in having their fries cooked in horse fat, while some Austrians swear by the benefits of horse meat in their dumplings.

Despite the taboo on horse meat that exists in the English-speaking world, the more inquisitive Anglo foodies might at least be tempted to try it the next time they venture to the Continent.

But beware. The esoteric tastes of some Europeans don’t stop at horse. A Swiss newspaper revealed in December that many people in Switzerland still regularly eat dogs and cats.

Apparently it’s perfectly legal and the most popular breed of dog for eating is said to be a close relative of the Rottweiler.

“There’s nothing odd about it”, said one Swiss farmer. “Meat is meat.”

Is he right? The meat-eaters among us happily consume cows, sheep or pigs. So what’s wrong with horse, or even dog? Tell us what you think. And, if you’re a culinary adventurist, where would you draw the line?

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